Open If

This way of working needs space to remain intact. It cannot exist only inside a single product, organisation, or moment in time. It requires continuity—the ability to be tested, refined, and applied across different contexts without being diluted by trend, urgency, or short-term constraint.

Open If is where I keep this thinking alive. Where I can test ideas before they harden into products. Where I carry insights from one context into another without losing what matters.

Open If allows me to work across domains without fragmenting my approach. Not as a portfolio of outputs, but as a practice grounded in judgement, responsibility, and long-term coherence.

It is how this work stays honest.